“The world will look to Hawai’i for the answer to peace… because Hawai’i has the secret… and that secret is aloha…”

~ Aunty Pilahi Paki

In 1986, a year after Aunty Pilahi’s passing, the State of Hawai’i enacted The Aloha Spirit Law that memorializes Aunty’s definition of aloha and requires residents of the State of Hawai’i to share aloha. While the law proves impossible to enforce, Project Shaka seeks to leverage the Shaka as a tool to activate aloha.

As a movement, Project Shaka is anchored by a film entitled, “Shaka, A Story of Aloha,” a feature-length documentary on the origin, meanings and uses of the Shaka. The story shows that initially, Hawai’i was not paradise. It was rough. It was tough. Resources were limited. But through the philosophy of aloha, paradise was built from grit, determination, cooperation and unity.

Those equipped with the Shaka story will become emotionally connected with the deeper concepts of aloha and know how to apply Hawaiian concepts of being pono, fostering aloha ’aina and sharing aloha to solve today’s weighty issue and build paradise anywhere in the world. 

Hawai‘i Public Radio Interview

Listen to “Shaka, A Story of Aloha” producer Steve Sue on HPR’s “The Conversation” Interview »

Project Shaka Logo

Project Shaka and “Shaka, A Story of Aloha” are produced by ID8 (ide•ate), a Hawaii-based 501C3 nonprofit organization. See id8.org



Project Shaka is a nonprofit movement to activate aloha around the world.

Get Newsletter